| Description | |
|---|---|
| Super Types | Category of Architecture Block |
| Connected Entity | Name | Cardinality | Description |
|---|---|---|---|
| Source Entity |
Customer Journey | A Customer Journey is the complete sum of experiences that Customers go through when interacting with the company ( Touch Point). Instead of looking at just a part of a transaction or experience, a Customer Journey documents the full experience of being a Customer. | |
| Target Entity |
Business Line | [0..*] | A Business Line is a high level classification of the main activities of the enterprise. It corresponds for example to major product segments or to distribution channels. It can be used to classify Business Processes, Organizational Units or Applications that serve a specific product and/or a specific market. Regulatory Frameworks in some industries impose their own list of Business Lines. |
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