| Description | |
|---|---|
| Super Types |
Membership of <Customer Activity Member> |
| Connected Entity | Name | Description |
|---|---|---|
| Nesting Entity |
Customer Journey | A Customer Journey is the complete sum of experiences that Customers go through when interacting with the company ( Touch Point). Instead of looking at just a part of a transaction or experience, a Customer Journey documents the full experience of being a Customer. |
| Nested Entity |
Customer Journey Step | A client journey step is the basic elementary advancement unit of a client via a client journey phase. |
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