SOURCE : Hardward Business Review

DescriptionHarvard Business Publishing (HBP) was founded in 1994 as a not-for-profit, independent corporation that is an affiliate of Harvard Business School. Our mission is to improve the practice of management in a changing world. This mission influences how we approach what we do here and what we believe is important.
URLhttps://hbr.org/

REFERENCES

ReferenceReferencing Concept
HBR - Know your customers- jobs-to-be-done   Job-to-be-done