| Description |
|---|
| Related Entities | Name | Description |
|---|---|---|
| Instance |
Tactic | A Tactic is a Course of Action that represents part of the detailing of Strategies. A Tactic implements Strategies. For example, the Tactic “Call first-time customers personally” implements the Strategy “Increase repeat business.” Tactics generally channel efforts towards Objectives. For example, the Tactic “Ship products for free” channels efforts towards the Objective “Within six months, 10% increase in product sales.” |
| Class |
Enterprise Objective | Business Capability that is exhibited by an Enterprise Stage with quantified measure (KPI) and potential geopolitical scope (Site) for a defined market segment (Business Partner). An Enterprise Objective is a quantifiable end that a company/organization wants to achieve for a given Enterprise Initiative. An Enterprise Objective may support an Enterprise Goal; it may be refined into sub-objectives. An Enterprise Objective may concern a defined Exhibited Capability and be addressed by a defined Tactic. |
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