FEATURE - Aggregation
| Description |
|---|
RELATED ENTITIES
| Connected Entity | Name | Description |
|---|---|---|
| Source | 
Customer Journey Step | A client journey step is the basic elementary advancement unit of a client via a client journey phase. |
| Target | 
Job-to-be-done | A Job-to-be-done is a set of Customer Tasks that contribute to the achievement of the Customer duty(ies). The granularity of Job-to-be-done is determined by Business Outcome Events experienced at Touch Points. The Job-to-be-done concept was forged by Clayton Christensen who provided the following definitions in an article written for the Harward Business Review (see references). 1. “Job” is shorthand for what an individual really seeks to accomplish in a given circumstance. 2.. The circumstances are more important than customer characteristics, product attributes, new technologies, or trends. 3. Jobs are never simply about function-they have powerful social and emotional dimensions. |
SEMANTIC TAXONOMY
Sub-Types Super-Types
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