PROPERTY - Value Proposition
| Description |
A Value Proposition is a distinctive Asset Property that outlines a set of specific benefits a Product (whether goods or services) delivers to its Customers, emphasizing how it satisfies their needs and offers value. It is essentially a promise made by the Enterprise to its target Customers that its Products will fit their need when performing their Job-to-be-done. A Value Proposition is a characteristic of a Product (a Product Characteristic) and is defined by: 1) its Functional Value expressed as qualified and quantified Business Capabilitys and their Business Outcome Events, 2) its Non Functional Value expressed by Condition Propertys.
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| External references |
 Investopedia - Value Proposition OMG - BACM - Value Proposition Strategyzer - Value Proposition Canvas (YouTube) | ||
| Super Types | 
Asset Property | ||
| Dictionary | 
Dictionary of SysFEAT concepts |
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