PROPERTY - Value Proposition
| Description | A Value Proposition is a distinctive Asset Property that outlines a set of specific benefits a Product (whether goods or services) delivers to its Customers, emphasizing how it satisfies their needs and offers value. It is essentially a promise made by the Enterprise to its target Customers that its Product will fit their need when performing their Job-to-be-done. A Value Proposition is a characteristic of a Products (a Product Characteristic) and is defined by: 1) its Functional Value expressed as qualified and quantified Business Capabilitys and their Business Outcome Events, 2) its Non Functional Value expressed by Condition Propertys. |
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| External references |
 Investopedia - Value Proposition,
OMG - BACM - Value Proposition,
Strategyzer - Value Proposition Canvas (YouTube) |
| Super Types | 
Asset Property |
| Functional Domain | 
Product & Customer ExperienceProduct & Customer Experience domain describes the overall impression Customers have of the company based on their interactions across multiple Touch Points (CX: customer experience) as well as the perception Customers have of the enterprise's Product based on their engagement with the Products (PX: product experience). |
| Dictionary | 
Dictionary of SysFEAT concepts |
RELATIONSHIPS
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INTERNAL STRUCTURE
