CONCEPT DOMAIN - Customer Job
| Description | |
|---|---|
| Dictionary |  Customer & Product - Work in Progress |
| Parent Domain | |
| Domain dependencies | 
Product & Customer Experience |
DOMAIN CONCEPT GRAPH
Diagram Graph
CONCEPT DESCRIPTIONS
Concrete Concepts
| Concept | Description |
|---|---|
Customer Need |
A customer’s pain point is the emotion they feel when they think of a specific need, problem, weakness, struggle, or an unfulfilled desire they didn’t find a solution for yet. |
Customer Task |
Activity done by a Customer in context of its duty and for which he/she expresses his/her needs and painpoints. |
|
Job-to-be-done |
A Job-to-be-done is a set of Customer Tasks that contribute to the achievement of the Customer duty(ies). The granularity of Job-to-be-done is determined by Business Outcome Events experienced at Touch Points. The Job-to-be-done concept was forged by Clayton Christensen who provided the following definitions in an article written for the Harward Business Review (see references). 1. “Job” is shorthand for what an individual really seeks to accomplish in a given circumstance. 2.. The circumstances are more important than customer characteristics, product attributes, new technologies, or trends. 3. Jobs are never simply about function-they have powerful social and emotional dimensions. |
|
Pain Point (Type) |
A customer’s pain point is the emotion they feel when they think of a specific need, problem, weakness, struggle, or an unfulfilled desire they didn’t find a solution for yet. |
Christensen Institute - The theory of jobs-to-be-doneAbstract Concepts
| Concept | Description |
|---|---|
|
Customer Activity |
A Customer Activity represents specific behavior done by Customers in the context of their work. |