| Description |
|---|
| Connected Entity | Name | Description |
|---|---|---|
| Nesting Entity |
Value Proposition | A Value Proposition is a distinctive Asset Property that outlines a set of specific benefits a Product (whether goods or services) delivers to its Customers, emphasizing how it satisfies their needs and offers value. It is essentially a promise made by the Enterprise to its target Customers that its Product will fit their need when performing their Job-to-be-done. A Value Proposition is a characteristic of a Products (a Product Characteristic) and is defined by: 1) its Functional Value expressed as qualified and quantified Business Capabilitys and their Business Outcome Events, 2) its Non Functional Value expressed by Condition Propertys. |
| Nested Entity |
Functional Value | The set of Business Capabilitys that expresses the functional value of a Value Proposition. |
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